Sign o' the Times: Fancy Fast Food

By ALYSIA GRAY PAINTER
Updated 8:11 AM PST, Thu, Jul 2, 2009

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Fancy Fast Food

Zagat's za-talking about it. So's Time. So are people who obsess over food styling (us) and food trends and fast food and anything done with flair, cheek, and a bit of blarney.

Ad guy Erik R. Trinidad's Fancy Fast Food is the much-ballyhooed-about site of the moment, and here's why: The man purchases a fast food meal -- say, a McDonald's Big Mac or a Burrito Supreme from Taco Bell -- does some chopping, some moving around of various components, hangs the soft lights, sets the table company-style, complete with wine glass and oh-la-la plates, and voila! A photo ready-made for the top foodie magazines.

Mr. Trinidad kindly explains how he achieved each dish, with full ingredient, or rather, foods list (he only incorporates what he purchased at the fast food establishment, with maybe some parsley for garnish).

Anyone up for Tapas de Castillo Blanco, made from White Castle burgers?

First Published: Jul 2, 2009 6:35 AM PST

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