LONDON - JULY 10: In this photo illustration a girl browses the social networking site Facebook on July 10, 2007 in London, England. Facebook has been rapidly catching up on MySpace as the premier social networking website and as of July 2007 was the secondmost visited such site on the World Wide Web. Started by 22 year old Harvard dropout Mark Zuckerberg, the website is responsible for 1% of all internet traffic and is the sixth most visited site in the USA. (Photo Illustration by Chris Jackson/Getty Images)
The average value of a Facebook fan is $174.17, according to social media marketing firm,
Syncapse published the report that, among other things, calculates the fan value by product spending, loyalty and possible recommendations to others, according to the New York Times. The company’s chief executive, Michael Scissons, also said that Syncapse also calculates media and messaging, fans attracting more fans and "emotional draw" to brands.
Syncapse surveyed 2,000 people to come up with its data, including news that 11 percent of Facebook brand fans were more likely to continue using the brands than non-Facebookers -- even those with lower incomes. However Scissons said that luxury brands may find "higher fan value" on LinkedIn, and conversely more inexpensive goods may work on Facebook. "The key is to experiment and find out the facts for your own individual brand," he said.
We don't believe the dollar amount can be exact, because the company is trying to quantify emotion, loyalty and attraction. If we all could do that, we would come up with an exact bride price or dowry to ensure a successful marriage.