Amazon.com is taking another step towards becoming a multimedia giant by creating a free streaming television and music service, according to reports.
The free service differs from its original strategy of offering streaming video to $99-a-year Prime service customers, the Wall Street Journal reported.
The ad-supported free service, which could launch in the next few months, will feature original programming as well as licensed programming.
The Journal reported that Amazon is in talks with the creator of its original series, "Betas," about a tech startup, which has been canceled on Prime but may reappear on the free service. Users may also see free music videos, such as those seen on YouTube.