Apple has found a way to get rid of its old iPhones -- sell them to India and other emerging markets.
The iPhone 4, which debuted in 2010 in the United States, gives Indians the cachet of Apple but at cheaper prices.
“You flaunt an iPhone, but you don’t flaunt an Android,” Punit Mathur, a 42-year-old vice president of a digital media company who switched to a new iPhone 4s from a Nexus 4, told Bloomberg News. The iPhone 5s is too much at $874, but the iPhone 4 is "still an upgrade."
That idea seemed to have double Apple's sales in India and become a competitor with Samsung and domestic manufacturers. That's quite a feat in a country where most of the population lives "on less than $2 a day," Bloomberg reports.
If that idea takes hold around the world, this will be Apple's model for other markets including Brazil, Russia and Indonesia. India will buy 225 million smartphones a year, and Apple has sold 325,000 iPhones last year. But Apple faces competition from China's Xiaomi, which already is a competitor with Apple in China.