Ecstatic iPhone fan Michael Fisher, who was one of the first people in Britain to own a new iPhone5S, celebrates with his new purchase outside the Apple Store on Regent Street on September 20, 2013 in London, England. Some consumers have queued for five days, sleeping in makeshift tents, to be the first to own the new updated iPhone.
Apple's more expensive iPhone 5S has been outselling its cheaper counterpart, the iPhone 5C two to one, leaving many to speculate that maybe users want the higher-end, expensive electronics made famous by Apple's late founder Steve Jobs.
Several reports have said the cheaper iPhone hasn't lived up to expectations and Apple has cut orders for the $99 device, according to Bloomberg Businessweek. Consumer Intelligence Research Partners found that 64 percent of U.S. iPhone customers were buying the iPhone 5S, compared to just 27 percent buying the iPhone 5C. The $99 phone was created to compete with cheaper Android phones, especially those in the developing world.
Part of the reason for the lack of interest may be that Apple customers want "premium products from a premium brand,” Laurence Balter, an analyst at Oracle Investment Research in Fox Island, Washington told Bloomberg Businessweek. “If anything, the 5c is a failed experiment in trying to please the masses. Apple should stay focused on the premium and let Samsung take the lower end of the market.”