When confronted about Apple's recent stock decline and criticism of Apple's lack of innovation, chief executive Tim Cook doesn't seem particularly bothered. It's two days after Apple's announced its new iPhone 5S and its cheaper and more colorful iPhone 5C.
Cook is also quick to point out that the cheaper iPhone 5C isn't because Apple has gone after the discount phone market, according to Bloomberg Businessweek. “There’s always a large junk part of the market,” Cook said. “We’re not in the junk business.”
Apple is not about the cheaper phone segment, he continued.