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Data Limits Are Sure to Drive Google, Apple Mad

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    NEWSLETTERS

    Eventually -- sometime soon -- there is going to come a point where Apple and Google get tired of all the shackles being put on their phone.

    Eventually the two companies will have to come up with a permanent solution to network providers throttling data speeds because iOS and Android users gobble up too much network space.

    Eventually the titans of Silicon Valley will have to at least examine the financial viability of creating their own cellular networks so their phones can feel free to do what they were intended to do: Eat data. Lot and lots of data.

    With the recent confirmation that AT&T has started cutting the data speeds of the top five percent of its users to better control its network, the issue will soon come to a head.

    AT&T is not alone. Controlling data and offering tiered plans has become the norm for  telecom companies.

    Verizon followed AT&T's lead and last year dropped its unlimited data plans.

    Sprint has been accused of throttling its heaviest users but the company denies the allegations.

    T-Mobile users have also complained that their data usage was throttled after surpassing two gigabytes of data usage in a month.

    Apple's Steve Jobs was reportedly aware of the problem. There were multiple reports towards the end of his life that the co-founder of the company wanted Apple to create its own cellular network with an unlicensed spectrum.

    Google has also reportedly been exploring the possibility of creating its own data network in the United States.

    Last September the search company got into the data game in Spain when it began buying bulk data from local telecoms for its employees.

    And while Google didn't own the infrastructure, the fact that it was purchasing the data and then distributing it gave the company control over how it was used.

    Jobs was reportedly interested in a similar set up.

    The Google project in Spain was seen by some analysts as a possible test run to see if a similar set up could work in the states.

    And it would make sense. The two companies are already reportedly getting ready to take on the cable company, so why not your cellular provider as well?