How do game developers protest King,com's trademarking of "candy" and the way the game company threatens each new game with "candy" and "saga" in the title with litigation? Why, a hackathon creating games with "candy" in the title.
The hackathon is called Candy Jam and was started by Itch.io to protest King.com's trademarking of what it considers a common word and its high-handed way of threatening other similar-named creators with legal action, according to Candy Jam site. The game distributor is calling on programmers to create and release candy-themed and -named games until Feb.3 as a way to protest King.com's tactics, according to AppleInsider:
King purchased the trademark for the word "candy" in Europe from a now-defunct company and had filed an application to duplicate that trademark with the United States Patent and Trademark Office. The company already owns trademarks for "saga."