Reports conflict over whether Hulu is really for sale. Or if some of it is. Or not. Or something.
Stories around the sale of Hulu.com are almost as course-reversing and speculative as iPhone rumors -- so here's another round.
Google might be back in play as a buyer for the major video-content supplier, owned in large part by Disney.
Sources tell Silicon Alley Insider Hulu's owner might consider an "equity transfer" if not a straight sale to the search giant. This despite a press release from Hulu late last week stating they had decided to "terminate the Hulu sale process."
Amazon and DISH Network are also reported to be in the mix, with bids approaching $2 billion. Google's bid is closer, apparently, to $4 billion.
SAI also reports:
Hulu's parent companies told suitors that they would sell the site, its subscription service the rights to exclusive content for two years. But Google wants more content for a longer period of time, and perhaps other concessions as well.
That extra $2 billion in the selling price might help facilitate that.