WASHINGTON, DC - MARCH 30: Oscar award winning actress Geena Davis arrives for a Remarkable Women dinner in celebration of Women's History Month in the East Room of the White House March 30, 2011 in Washington, DC.
Google gave a $1.2 million grant to study female roles in television and film.
The tech titan gave $1.2 million to the Geena Davis Institute on Gender in Media to create software that will enable the organization to tally and analyze female roles in children's programming and films, according to Wired. Children's media is the place where there's the most significant gender inequality according to the institute. The software will scan programming and films to quantify female representation.
(Google also gave out another $23 million in the Global Impact Awards to nonprofits that do things such as create clean water, barcode the DNA of endangered wildlife and bring more STEM education into schools.)
The institute would like to have outside developers work on the software while researchers from the University of Southern California work on the analytical side of reports, executive director Madeline Di Nonno told Wired. She hopes the software will be completed in the next year .