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Google's Head of Advertising Loves the New Search

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    NEWSLETTERS

    Google's first office was in Susan Wojcicki's garage in Menlo Park. Wojcicki is now Google's senior vice president of advertising.

    Susan Wojcicki, senior vice president of advertising at Google, came up with the search titan's cash cow, AdWords and her other products brought in 96 percent of Google's revenue last year.

    Despite the controversy in recent weeks about Google launching "Search Plus Your World" and a new privacy policy, Wojcicki said it was all about personalizing one's experience, according to Forbes.

    "That's how real-world information works, right?" she said at Morgan Stanley's Technology, Media and Telecom Conference Tuesday. "It works based on information that I have gotten from my friends. It matters who has recommended a specific book to me. It matters who has actually cited specific articles. The more we can make it personalized, the more we think something like the search experience will be more useful to you."

    Perhaps, but it's also the reason Google is now dealing with a possible expansion of a U.S. Trade Federal Trade Commission antitrust probe to include Google+.

    The most interesting information from the event was how Wojcicki proposed to make mobile advertising "better," which included creating mobile ads with scrolling and multiple screens optimized for mobile devices. And, of course, "revelant ads based on location."
    So it should be clear to almost everyone by now that your phone's GPS device isn't just about mapping your location, but that same location to third parties, right? And we don't know about you, but the idea of mobile ads commandeering our smartphone with multiple screens fills us with dread and frustration already.