SAN FRANCISCO, CA - NOVEMBER 19: CEO of Yahoo Marissa Mayer participates in a Dreamforce 2013 Fireside Chat at Moscone Center on November 19, 2013 in San Francisco, California. (Photo by Tim Mosenfelder/Getty Images)
Yahoo chief Marissa Mayer shared drinks with AOL chief Tim Armstrong at the Allen & Co. conference last week, causing some speculation that perhaps Yahoo will merge with AOL.
But wouldn't that deal benefit AOL way more than Yahoo? If you agree, then you can probably see the reality that perhaps Yahoo chief executive Mayer isn't in love with the idea, according to the Re/Code.
Armstrong would dearly love to merge with Yahoo and has — in only sideways ways so far — brought it up to many, including Mayer, according to numerous sources. In his mind, AOL and Yahoo have very similar businesses and could easily combine them.
The problem is that Mayer doesn't see it. Apparently other Yahoo chiefs, notably Carol Bartz, also didn't see it, either. Maybe it's the $3.2 billion price, or that the AOL brand has been on the decline for a while, or that Mayer isn't really feeling it. Apparently she told the Re/Code's Kara Swisher that the merger was "small, unexciting, uninspiring and backward-looking."