Facebook's million-dollar video ads were supposed to be launched soon, but now the social network is shelving them until later this year.
Facebook is delaying the ads to add more features that will be launched "concurrently with video ads," according to AdAge. The decision is made by the higher-ups, but sales execs want the ads sooner than later, according to unnamed sources. Facebook declined to comment on the issue.
Video ads are lucrative, with advertisers spending more than $4 billion on video ads this year, and predicted to spend $5.7 billion in 2014, according to eMarketer. So Facebook pushing the ads back could mean a loss of revenue -- something not likely to be forgiven by Wall Street and shareholders.