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GM announced Tuesday its plans to integrate Apple's Siri into three of its new Chevrolet models starting early next year.
Anything whispered or commanded to Apple's virtual assistant can stay on Apple servers for up to two years, according to reports.
An Apple spokeswoman confirmed how long it keeps Siri data, Wired reported. However, spokeswoman Trudy Muller said the data on Apple servers is anonymized and only the company only collects the sound bytes to improve the virtual assistant.
Apple apparently assigns voice files a randomized number to represent an individual user and represents the user in voice analysis. After six months, Apple will take away a user number from the clip and delete the number. However, it still keeps the voice files for 18 or more months.
Apple being forthright about how it uses its customer information would be a boost for consumer protection. However, Apple is notorious for not being a very forthright company. In fact, it seems to revel in its secrecy. So, can Apple be the proverbial leopard that changes its spots? Probably not.