Apple chief Tim Cook said in an interview that the company's biggest rival is Google and that it took year to create a larger iPhone.
Cook appeared on Charlie Rose and said that Apple took years to create a bigger iPhone, according to The Verge. "We could have done a larger iPhone years ago," Cook said in the interview that aired Friday on PBS. "It's never been about just making a larger phone ... it's been about making a better phone in every single way. And so we ship things when they're ready, and we think that both the display technology here, the battery technology, but all — but everything else and the software."