The U.S. State Department spent $630,000 to get more Facebook "likes", according to an inspector general's report.
The discovery was prompted by employees complaining to the inspector general that the department was "buying fans" through various ad initiatives, the Washington Post reported.
The State Department’s Bureau of International Information Programs came up with the plan to increase engagement with foreign audiences. The money was spent to increase the "likes" on four of its pages between 2011 and March 2013. The "likes" increased from 100,000 to 2 million in that time. Only about 2 percent of its fans actually are engaged and active on the social network.