Yahoo will launch a new logo on Sept. 5, but until then the tech company plans to show off one possible new logo a day. However, the exclamation mark and the color purple will be featured in all of them.
Yahoo will release one logo a day for the next 30 days and ending in the unveiling of its new logo on Sept. 5, according to a Yahoo blog post. It says the new design will be modern and "more reflective" of its experiences.
“We also want to preserve the character that is unique to Yahoo! — fun, vibrant, and welcoming — so we’ll be keeping the color purple, our iconic exclamation point and of course the famous yodel. After all, some things never go out of style,” Kathy Savitt, Yahoo's chief marketing officer wrote.
Not surprisingly, the blog post was written on Yahoo's official blog now on Tumblr, which it acquired in June for $1.1 million, according to The Next Web, likely for its hot property as well as its technical team.
Recently, Yahoo also bought social browser startup Rockmelt to add to its services, so it's likely that its new abilities need a newer, more modern logo.