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Yahoo Inc. CEO Marissa Mayer.
Yahoo is stopping users from logging into its online services with Facebook and Google IDs and will expect them to use Yahoo IDs.
The new policy will be rolled out gradually and comes straight from Yahoo chief Marissa Mayer who hopes to resurrect the company's old Web mail and products, according to Reuters. The idea seems like it would be a no-brainer for Sunnyvale-based Yahoo, but it still took a while for the media company to start enforcing the use of its own logins. By easing users out Facebook and Google, Yahoo could garner increased page views and engagement.