Even before the Dodgers won 16 out of 20 games, they were the number one team in attendance in the National League this season. Then the winning streak came, and their attendance jumped 11.35 percent.
Since June 26th, a span of seven games, the Dodgers have seen 344,652 fans come through their turnstiles, an average of 49,236 per game. Quite the accomplishment for a stadium that sells out at 53,000.
In seven games prior to this superb attendance, and before they started winning almost everyday, they were drawing an average of 43,735 fans per game. That number drops to, 41,705 per game, if you remove the outlier of 52,716 on June 9th when they gave away replica World Series rings, and had an Old-Timers Game featuring Dodgers Legends before the actual game.
But the attendance surge does not stop at the stadium, and can be seen in the TV ratings too. According to Cynopsis Sports, Tuesday's broadcast on KCAL 9, "drew the largest audience for a regular season Los Angeles Dodgers game on any local broadcast or cable outlet since August 2007." "The station drew an average of 470,000 viewers with its 6:30-9:45 p.m. broadcast making it the most-watched station in Los Angeles during the game broadcast."
On Tuesday, the game was put up against So You Think You Can Dance, NCIS, America's Got Talent, NCIS: Los Angeles, and America's Top Model. Cynopsis reports that the game drew a rating of 2.7 and a 10 share for the highest rated, "Dodger game on KCAL since the station became the team's broadcast partner at the start of the 2006 season."
It is just a sample from one game, but it shows why the rumored contract the Dodgers have with Time Warner, that Forbes reports has been valued north of $7 million, is so valuable. One in ten televisions that were turned on during the hours of the game in Los Angeles was tuned into the Dodgers game during the time of the game.
Those are live viewers watching commercials between innings, during pitching changes and more. Plus, sports are one of the only television programming categories that are immune to DVR recording, preventing viewers from fast-forwarding through commercials to get back to the action.
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So if the Dodgers rise to the top of the NL West with their recent winning ways while flashing the star power of Yasiel Puig, Hanley Ramirez, Clayton Kershaw, and more you can expect these fantastic TV ratings, and game attendance to continue to climb.
