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A new billboard campaign in Los Angeles is raising some eyebrows.
The signs read, "Still a Virgin? For Help Call," and lists an 888 toll-free number. After calling the number, a male voice comes on the line and says that callers have reached the Virgin hotline. Callers are then instructed to press 1 if they are a virgin, press 2 if they are friends with a virgin and want to help, etc.
The billboards and hotline are part of a viral marketing campaign for an upcoming R-rated teen comedy produced by Will Ferrell and Adam McKay called "The Virginity Hit."
The movie's about exactly what you think it's about. "It's four guys, one camera, and their hilarious experience chronicling the exhilarating and terrifying rite of passage: losing your virginity," according to the film's website.
"We've been getting lots of calls from curious people," McKay told the Daily Reveille. "It has caused a big stir in many places."
The eye-catching billboards have drawn criticism across the country. Deadline Hollywood reports that politicians in Louisiana, Miami, San Diego, and Arizona have requested the billboards be removed.
More than 70,000 people called the hotline within the first five days of the campaign, KTLA reported.
The film is set for release on Sept. 10, according to IMDB.