60th Anniversary: 60 Ferraris to Line Rodeo Drive | NBC Southern California

60th Anniversary: 60 Ferraris to Line Rodeo Drive

The celebrations marks when the iconic auto arrived in the USA 60 years ago.

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    Ferrari
    Dozens of Ferraris -- some 60 in all -- will park on Rodeo Drive in honor of the company's 60 years in the USA. The swanky date? Sunday, Oct. 12.

    There are numerous games we play while riding in the car that revolve around the cars outside. You know the ones: A friendly pinch or an exuberant shout indicates we've spied four or five of the same convertibles or trucks or bikes in a row.

    Ferraris, though? Yeah. One of the world's toniest cars tends to be a rare sight on the roads, and it almost never travels in a pack, meaning you've likely never received a friendly pinch over a group of them. That's about to change, when 60 Ferraris show up on Rodeo Drive in honor of the company's 60 years in the United States.

    That's right, 60 Ferraris. It's kind of a banner day for a fine auto enthusiast when even one F355 Spider or 458 Italia zips by, right?

    The date? Sunday, Oct. 12, and the lookie-loo-ing, sigh-dream-over-ing hours are of good size: The Ferraris'll be out from 10 a.m. to 5 p.m.

    What isn't sizable, though? The price to see these beauties gleam in the soft fall sun. The admission cost is exactly zero dollars to stroll the Drive and soak in the stunners.

    Those stunners, by the by, are going to celebrate their centennial in just fifteen years. The Maranello, Italy company will mark 100 years in 2029.

    As for the American 60th here in Beverly Hills? The Ferrari Club of America cars'll arrive in parade formation with Luca di Montezemolo at the lead. A "(w)orld premiere of a new Ferrari vehicle" is also on the docket, a "360 virtual tour" of Museo Ferrari.

    You may, one day, see two or more Ferraris on the road at the very same time, but catching five dozen of the swankmobiles in a single spot? And not just a "single spot" but rather a setting that'll match the cars for high-level luxe-o-sity? 

    For sure, it is a moment as rare as winning a spot-the-car game against a vehicle full of worthy competitors.

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