The Broad and Diller Scofidio + Renfro
Eli and Edythe Broad, founders of the upcoming The Broad on Grand Avenue, announced on Tuesday, Sept. 17 that the contemporary art museum would charge no general admission when it debuts late in 2014.
Somewhere, today, someone is wishing that great cultural destinations cost a little bit less, or nothing at all.
That someone, plus a whole lot of other someones, just got one nice wish granted: The Broad, the new contemporary art museum set to debut on Grand Avenue downtown near the end of 2014, will charge no general admission to its permanent collection nor its first exhibit.
Eli and Edythe Broad, the institution's founders, made the announcement during a hard hat tour of the museum, which is currently under construction.
"It has long been our goal to ensure that contemporary artworks in the Broad collections are seen by the broadest possible public," said Mr. Broad.
The collection is numbered at about 2,000 artworks; paintings, sculptures, and other media will go on view in the "vault-and-veil" building, which will be filled with light and capacious spaces. The third-floor gallery is "nearly an acre of column-free space." The overall total for the museum will come in at over 50,000 feet.
The Broad sits next door to REDCAT and the Walt Disney Concert Hall.
Special exhibitions may be ticketed down the road, but MOCA members will receive a discount.