"Green Monday" Could Be Biggest Shopping Day Yet

E-commerce holiday sales have grown to nearly $25 billion this year

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    NEWSLETTERS

    Cyber shoppers are expected to spend over $1 billion Monday as the final buying spree before the holidays begins.

    The second Monday in December—nicknamed Green Monday—marks the last chance shoppers have to purchase and send gifts to make sure they arrive in time for Christmas. And this year promises to be the most successful yet for both online retailers and shippers.

    Green Monday, originally coined by eBay to describe its best sales day in December, has consistently ranked among the top spending days of the season.

    In 2005 and 2007, it was the top-ranked spending day and the second-ranked spending day three times (2006, 2008 and 2010), according to ComScore, an industry tracking firm.

    E-commerce holiday sales have grown to nearly $25 billion this year, up 15% over last year, according to comScore. Shoppers spent $816 million on Black Friday alone, up 26% from last year. Cyber Monday jumped up 22%, with over $1 billion spent.

    The boon in sales also translates to big bucks for shipping companies.

    FedEx says December 12 is projected to be its busiest day in the companies nearly 40-year history. The company expects to move nearly 17 million shipments – almost double its daily average volume. To keep up with demand, the company has added nearly 20,000 seasonal positions .

    "Business is very good right now. Very buy," said Gabriel Pinda, a FedEx driver.

    Officials recommend shoppers ship this week to make sure their gifts arrive in time for Christmas.

    "Do it before this Friday," Pinda said. "Do it sooner if possible. Today. Tomorrow."
     

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