Kim Kardashian's Shoedazzle.com Focuses on Hearts for Valentine's Day

"Shoe of the Month" website is going "red" for American Heart Month

By WENDY HARRIS

Updated 10:30 AM PDT, Mon, Feb 1, 2010

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ShoeDazzle.com, co-founded by fashionista Kim Kardashian, is like a Netflix for shoes. It provides members with access to a variety of shoes on a monthly basis, for a fixed monthly price of $39.95.

To support American Heart Month in February, ShoeDazzle is partnering with WomanHeart, or the National Coalition for Women with Heart Disease, by offering a limited edition red shoe benefitting the non-profit.

ShoeDazzle is asking its members to get themselves some "Style with Heart" by hitting the site on Feb. 5 and purchasing a limited dition red pump. ShoeDazzle wants to raise awareness about Heart Disease, the leading cause of death in women. Ten percent of the sale of each pair of the pumps will be donated to WomenHeart for research.

Kim loves singing the praises of ShoeDazzle. "Basically you can log online and you get a stylist to pick out a pair of shoes for you. You get the shoes and the shipping all for $39."

After you fill out a quick survey called the "style sensibility questionnaire," ShoeDazzle's team of Hollywood stylists, which includes Kim, will match you up with five pairs of shoes based on your fashion personality. Once you get your five options, just pick your favorite and they send them right out. If you don't like any of the five, let them know and they'll try again. Still not satisfied? Just skip a month, no hassle.