Man Sues Froot Loops for Not Being Frooty at All

Man files suit in San Francisco court alleging he was deceived by frooty moniker

By SAJID FAROOQ
Updated 5:08 AM PDT, Wed, Sep 30, 2009

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Is froot the same as fruit?

Roy Werbel thought the two words meant the same thing and now he is mad as hell at Toucan Sam for his treasure chest of deceit. The man filed a lawsuit against Kellog's Froot Loops cereal in San Francisco federal court for allegedly intentionally misleading breakfast eaters into believing those delicious colorful loops were actually made from fruit.

Werbel says in his court filing that he mistakenly ate the frooty cereal believing it was healthy for him. Now he is demanding unspecified punitive and actual damages to be paid to everyone else who was taken by the cunning Toucan Sam's friendly smile.

And the fruity plaintiff does not stop there. Werbel filed a separate suit against Pepsico, the maker of Cap'n Crunch Crunch Berries cereal, because again he thought there was real fruit in the box.

First Published: Sep 29, 2009 1:29 PM PDT on NBC Bay Area

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