Among the shops in the new Fig at 7th Mall is a Target store that's hired most new employees from nearby zipcodes, allowing workers to walk or take public transit to their job.
Marking the largest retail lease to be signed in Downtown LA in two decades, the Southland area at the heart of a revitalization effort celebrated the opening of a new Target store, which will serve as anchor of a $40 million mall dubbed "Fig at 7th." Angie Crouch reports for the NBC4 News at 6 p.m. on Oct. 9, 2012.
As far as parks go, it s a doozy. Downtown LA's new Grand Park will stretch across 12-acres, from Bunker Hill to the base of City Hall. On Thursday, city leaders took part in a dedication ceremony for the first two blocks of the park. Conan Nolan reports from Downtown Los Angeles for the NBC4 News at 5 p.m. on July 26, 2012.
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Gloria Castro says Endeavour's appearance over Downtown LA made her feel like a kid again. She was one of dozens who watched in awe as the retired space shuttle Endeavour flew over the LA Civic Center on Friday. Some even scrambled from their offices and into the street to catch a better look. Angie Crouch reports from Downtown LA for the NBC4 News at 5 p.m. on Sept. 21, 2012.
Marking the largest retail lease to be signed in Downtown LA in two decades, the Southland area at the heart of a revitalization effort celebrated the opening of a new Target store, which will serve as anchor of a $40 million mall dubbed "Fig at 7th."
The rest of the shopping center, which will include new clothing stores and a gourmet food court, will open in a few months.
"Obviously, L.A. Live and Staples Center bring a whole sports and entertainment component, so this is a nice bookend to that; a complement to L.A. Live," said Robert Cushman, developer.
The new "City Target" is decidedly urban, attracting employees who live nearby and can walk or take the new Expo Line to work.
"We had a mass hire, and we selected almost everyone from this zip code, and the surrounding zip codes, so those 250 new jobs really brought a lot of economic activity," said Simone Tatro, Target manager.
The recent opening of Grand Park, the promise of a new football stadium, L.A. Live, and a host of popular new restaurants are breathing new life into a once stagnant downtown. Now with the addition of the new shopping center, there's more momentum than ever.
"I think it has given it more energy, and makes it a more of an appealing place to come and hang out after work," said downtown worker Khajag Derderian.
Downtown worker Fatima Jones said there’s “a lot more to do” in the area just a few years ago.
"We would have visitors come out and go elsewhere, because there was never anything to do here,” Jones said. “It's great, great, great, great and I'm super excited that we're going to have some shopping."
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