The Electronic Entertainment Expo this week in downtown Los Angeles is expected to attract 48,000 attendees, including a never-before-seen volume of female video gamers and creators.
Both gamers and gaming businesses, along with their strong female leadership, featured new video game releases Tuesday morning. Presentations like XBox were led by woman leaders and executives.
"Women over 40 are faster growing demographic, more than boys under 20," said Rich Taylor, Vice President E3. "The average gamer is 35... So parents are gamers."
The once male heavy industry is quickly shifting gears as its consumers continue to change demographically.
Erica Hampson, a game developer from Virgini, said that she loves video games and female representation within them.
"Sometimes, girls feel as if video games aren't meant for them," Hampson said. "Games used to be very sexualized but it's been getting a lot better."
Hampson stressed that she focuses on including more female roles within games.
Gamer fan Emily Morrison was always made fun of for her male dominated pass time. But now in 2015, the virtual world has gained more female users than ever before. With a little under half of the gamer population made up of women, the game industry has shifted its products and tailored them to show more female leads, less gender stereotyping and sexualization.
Recent changes can be attributed to the 30 percent of female game designers in America.
