Amid the frenzy of Black Friday, Small Business Saturday and Cyber Monday, a movement has emerged to refocus consumers on the altruistic meaning of the holiday season.
Giving Tuesday – set for Nov. 27 – was established in the hope that people will give their time and money not to retailers, but to charities.
More than 2,000 charities, for-profit businesses, schools and religious groups from every state have created Giving Tuesday projects. To sign up, volunteers can visit GivingTuesday.org and find the cause that fits them.
The initiative has garnered some 7,400 “likes” on Facebook, and projects have been created by organizations including the Cancer Community Center, Habitat for Humanity and the Anti-Defamation League.