In grief and determination, dozens of marchers walked Friday night in South Los Angeles to demand justice for a mother of five gunned down while finishing her shift at work.
Police announced a $50,000 reward for information leading the killer's arrest and conviction.
"We're calling on the community to turn this murderer in," activist Najee Ali said. "Someone knows who killed Martha Sanchez. He lives in this neighborhood."
The 18-year-old oldest daughter of Martha Sanchez pleaded for non-violence after her mother was gunned down at work.
"If you guys are planning on doing anything, please do it respectfully, peacefully. Please don't use my mother's name in vain," Gabriella Sanchez said through tears.
"Lately I've been hearing people say that they want justice. But the only justice I want is peace. I just want this guy to be caught," she said.
Martha Sanchez was fatally shot late Tuesday by a robber inside the Happy Bargain 99 Cent Store as she finished up her shift. She is survived by five children, ages 3 to 18.
Police said the killer likely held up the store for, at the most, $400.
Investigators said surveillance videos have revealed little about Sanchez' killer. They renewed their pleas for the public’s help Friday night.
"We put the fliers out tonight. We're hoping we can get some information," said LAPD Detective Eric Crosson. "If $50,000 is what it takes for somebody to come forward, I'm sure the city of LA is willing to pay that."
Loved ones say an arrest would ease the pain of a death that's still sinking in.
"I want to feel that closure for me and my family. I just want to thank the community for all they've done. And I want to thank the police," Gabriella Sanchez said.
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