Safe and Sober Prom Campaign Aims to Curb Drinking and Driving

The campaign includes a 30-second public service announcement about the dangers of drinking and driving.

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    NEWSLETTERS

    A new campaign called "The Safe and Sober Prom Campaign" is aimed at keeping prom-goers from drinking and driving. Tony Shin reports from Ontario for the NBC4 News at 5 p.m. on Tuesday, April 8, 2014.

    A new campaign aimed at preventing teenagers from drinking and driving this prom season is underway in Fontana.

    The Safe and Sober Prom Campaign was unveiled Tuesday.

    The campaign includes a 30-second public service announcement about the dangers of drinking and driving. The video will be played at all seven high schools in Fontana Unified School District as well as at local movie theaters.

    "We're hoping that between the schools, the police departments and the community that we all come together and get this message out to these kids," Fontana Police Capt. Mark Weissmann said.

    Sixteen-year-old Astrid Perez’s uncle and cousin were killed by a drunk driver three years ago. The Fontana High School student says she plans to dedicate the next few weeks to promoting the campaign.

    "You don't need alcohol to have fun. You can have fun without it," Perez said.

    Fontana Police are also asking parents to talk to their kids about the dangers of drinking and driving so they know what is at stake.

    Don't put your mother, don’t put your father through this pain. Because if you're dead, you’re dead. You're gone,” said Susana Pena, whose son Ricky was killed by a drunk driver in 2001. "Don't bring that tragedy, don't bring that nightmare onto your family, don't do it."

    Some local businesses also plan to take part in the campaign. Some will offer discounts to students who promise not to drink alcohol on prom night.

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