Hundreds Line Up in Search for New $250 Nike Sneaker

A graphic designer from Denver was first in line at a Los Angeles store for the release of the Supreme X Nike Air Foamposite One

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    NEWSLETTERS

    Sneaker fans describe what motivated them to line up by the hundreds for a new redesigned sneaker. Toni Guinyard reports for the NBC4 News at Noon on Thursday April 3, 2014. (Published Thursday, Apr 3, 2014)

    Patience and about $250 bought fans of a sought-after sneaker the latest edition of the specially designed shoe that went on sale Thursday morning at a store in Los Angeles' Fairfax District.

    About 400 people gathered by mid-day Thursday outside the Supreme Los Angeles store. That figure grew steadily since about 200 sneaker seekers arrived at the store late Wednesday, when a minor skirmish broke out before customers settled into folding chairs and wrapped themselves in sleeping bags for the overnight wait.

    Maurice Anderson, a graphic designer from Denver, was at the front of the line outside the Fairfax District Supreme store. He picked up his updated edition of the striking Supreme X Nike Air Foamposite One when the store opened early Thursday.

    The gold color-accented shoe -- available in red and black -- sells for about $250, but customers told NBC4 they expect to see offers on eBay for $850 to $1,200.

    Sneaker Sale Brings Long Line

    [LA] Sneaker Sale Brings Long Line to Fairfax District Store
    Hundreds of people, including one man from Denver, lined up outside an LA store for a highly sought-after new sneaker. Toni Guinyard reports for Today in LA on Thursday April 3, 2014. (Published Tuesday, Sep 30, 2014)

    "They're limited, they're hot," said Alexander Ferguson, a proud owner of the new shoes. "There's a lot of hype on this shoe."

    Matching shorts and a tanktop are available. 

    Many of those in line Thursday represent e-commerce consignment shops. They will likely purchase multiple pairs of the shoe, then sell them elsewhere.

    The shoes were scheduled to go on sale Thursday morning in New York, Los Angeles and London and online, but the New York sale was canceled because of an a overwhelming crowd. The relatively minor disturbance -- pushing and shoving -- outside the LA store stopped after security guards arrived, according to police.

    The crowd was estimated at about 200 people Wednesday night, but grew to about 400 Thursday morning.

    Nike launched the original shoe in 1997 as a model for NBA star Anfernee "Penny" Hardaway. The shoe's "unorthodox appearance" was inspired by a molded sunglass case consisting of a high-tech foam material.

    The new edition is a collaboration between Nike and designers with retailer Supreme.

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