On the heels of Red Medicine restaurant shaming guests on Twitter for missing reservations, one new Hollywood restaurant is the first in Los Angeles to introduce online prepaid dining, asking guests to pay up before they chow down.
Celebrity chefs Ludovic Lefebvre, Jon Shook and Vinny Dotolo at the new Trois Mec, which translates to "three guys," set to open this week in Hollywood are asking patrons to buy nonrefundable tickets in an attempt to cut down no-shows and reduce overstaffing in the small 26-seat restaurant.
The technological push to reduce no-shows comes after infamous Twitter blow-ups such as chef Noah Ellis’ Twitter rant last month to a guest who didn't show up at Red Medicine:
"I hope you enjoyed your gf's(girlfriend’s) bday and the flowers that you didn't bring when you no-showed for your 8:15 res. Thanks,” Ellis Tweeted.
With this new model, owners of Trois Mec hope that people will put their money where their mouth is while ensuring they're compensated for a seat they otherwise would be able to fill.
Like other restaurants across the country, Trois Mec's system goes live for the general public on priceless.com on Wednesday.
A $90 reservation get's you premium seating, a multi-course meal, and a good view of the "award-winning Chef Ludo and his team in action." No walk-ins are allowed.
Two of the Trois Mec trio, Shook and Dotolo, are well known chefs who own the renowned Animal Restaurant on Fairfax in LA.
Lefebvre is known for acting as a judge on "The Taste,” where he and fellow famous chefs judge competitors’ dishes while blindfolded.