The largest Kickstarter project in the site's history raised more than $2 million in less than a day to help bring a canceled TV series to the silver screen.
Rob Thomas, the creator of "Veronica Mars," has said he always wanted to make it into a movie, but he got a cold shoulder from the studios in Hollywood.
Kristen Bell, who starred in the 2004-07 television series as a teenage girl detective, also said she was on board with the project and was eager to revisit the character.
Thomas said he brought the idea to the studio that owns the copyright on the show, Warner Bros., and was told if he could prove there was interest in such a film, it might get the go-ahead.
So Thomas came up with a crowdsourced way to fund the movie -- turning to Kickstarter.com to seek $2 million.
Within 24 hours, Thomas hit his goal and then some.
By Thursday at 2 p.m., the site had raised more than $2.8 million and money was still pouring in. The project will remain online for another 29 days.
More than 45,000 donors have contributed.
The movie is expected to get a limited theatrical release before it shows up on video on demand.
A Kickstarter spokesman said this was the most money ever raised by one of its projects.