The chain famous for buffalo wings served by waitresses clad in tight tank tops and short shorts, Hooters will attempt to draw more women into its restaurants this Mother’s Day with a free meal -- but only if the kids come along.
Hooters expects to serve 20,000 moms this year, and the presence of a child serves as confirmation of the coupon, said Dave Henninger, the chain’s chief marketing officer.
“We know most people may not think of Hooters as a typical place to take mom for Mother’s Day, but we want to make it more appealing for mom to try Hooters,” Henninger said. "We’re a popular destination for families for lunch and dinner."
This Sunday will not be the first time Hooters has tried to gain female customers. For Mother’s Day in 2011 and 2012, the chain offered women 10 free wings.
“Hooters is showing moms they are the ‘wind beneath our wings’ with this free offer,” Mike McNeil, vice president of Hooters marketing, said on the company’s Facebook page in 2011.
This year, the chain -- which touts itself on Facebook as “delightfully tacky yet unrefined” -- will not restrict the deal to wings but will give moms any entree under $10 if they bring a child and buy any drink.
“A lot of mothers just weren’t into the wings,” Kyle Penera, Hooters of Burbank manager, said. He added that the $10 limit covers new salads and sandwiches, dishes that got many requests by moms.
The deal’s fine print requires a mother to “be accompanied by one or more of her offspring,” but Penera said he would still honor the deal if a mom is sans-child.
“If you say you’re a mother and you ask for the deal, we aren’t going to deny it,” he said.
Hooters has 24 locations in California, including 11 in the greater Los Angeles area.