A survey sent to thousands of Los Angeles residents asks several questions designed to gauge interest in an NFL team and what kind of features recipients would like to see in a stadium if a team moves to the region.
An email titled "We Need Your Feedback: NFL Franchise in LA" includes a survey that is part of a market feasibility study as the league considers "the potential of an NFL team in the Los Angeles area."
The survey was conducted by a consulting firm on behalf of the NFL, according to the Los Angeles Times. Questions include how likely recipients are to buy luxury seats, clubs seats and season tickets, and what types of amenities potential customers would like to see in a stadium.
The survey was sent by the NFL to 2,000 potential customers, according to the Los Angeles Times, which cited an individual familiar with the survey but not authorized to discuss it publicly.
The market research might indicate heightened interest in a Los Angeles franchise, but the league has not announced plans to relocate a team or a timeline for such a move. Los Angeles has been without an NFL team since the Raiders and Rams left two decades ago.
Their departure has been followed by a 20 years of speculation that gained momentum with development plans around potential stadium sites. The survey sent Tuesday marks the first time the league has conducted a comprehensive survey of the market since the 1990s, the LA Times reported.
The more than 40-question survey includes the following questions:
- Are you a fan of the National Football League?
- Do you attend NFL games on an annual basis?
- If a current NFL team relocated to the Los Angeles area, would the identity of the team change your attitude towards an NFL team in the Los Angeles area?
- Would you be interested in attending other events at a new NFL stadium in the Los Angeles area?
- How would you describe your (or your company's) interest in purchasing a loge box at a new NFL stadium in the Los Angeles area?
The survey also asks recipients to pick a favorite NFL team and express their interest other types of tickets and pricing plans.
At NFL meetings earlier this month, the New York Giants co-owner said officials discussed "a little bit" potential stadium sites in the Los Angeles area. Teams on short-term stadium leases include the St. Louis Rams, San Diego Chargers and Oakland Raiders.
Last week, the Los Angeles City Council extended for six months with AEG a deal proposed to bring an NFL team to a stadium that would be built in downtown Los Angeles. The sports-entertainment presenter agreed in 2012 to build the stadium and expand the nearby Convention Center, but that deal was scheduled to expire this month. As part of the extension agreement, AEG will pay for a study to expand the Convention Center with or without the stadium's construction.
Mayor Eric Garcetti said last week he "wouldn't bet the city on it," but expressed confidence that an NFL team will eventually move to Los Angeles.
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Correction: An earlier verson of this article stated the LA City Council extended talks with AEG for six weeks, but the extension was for six months.
