He's at $8700 and counting.
He paid the $12 face value for the AFL-NFL World Championship Game in 1967.
By Super Bowl XXII, the price hit $100.
It doubled by XXIX in 1995. $500 in 2003 for XXVII.
This year he forked over more than $800 for his ticket.
He said whenever he questions his wife about a purchase, the conversation ends with something like , "Well, how much does the Super Bowl cost?"
One of Jacobson's first dates with his wife was at Super Bowl XI, so she sorta knew what she was in for.
Jacobson is going it solo this year. He left for Tampa Wednesday morning.
If you're wondering how he gets his hands on the tickets, he says it is now a piece of cake. The NFL calls him every year and offers him one at face value.
By the way, Jacobson has also attended more than 40 Rose Bowls, 10 Summer Olympics and has been a 49er's season ticket holder since 1953.