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The lines are long, the huge apple is in the window and the speculation is mounting as Apple prepares to launch its first World Wide Developers conference without frontman Steve Jobs on Monday.
It all gets underway in downtown San Francisco at 10 a.m., but don't expect to see the new iPhone or the much talked about Apple TV set.
"Apple isn't announcing an iPhone, isn't announcing an iPad or a TV, so they are going to jam pack this event with other smaller announcements," said Sal Rodriguez, LATimes.com Tech Blogger.
Apple is likely to focus on software opposed to hardware.
The much anticipated iO6, Apple's next generation operating system, is all but a sure thing.
Banners have gone up inside the convention center announcing the iO6 upgrade.
What we don't know is what the upgrade entails.
"There is speculation we will see a new maps application which will pull Apple away from it's partnership with Google," said Roberto Baldwin, of WIRED.com.
Also expect to hear more on the operating system for Mac, OSX Mountain Lion.
Laptops will probably be the only hardware unveiled at Monday's event.
"Some of them (MacBooks) have been updated as earlier as last year, for some it hasn't been until 2010," said Rodriguez. "They (Apple) has five laptop lines, and four are expected to get some sort of renovation or redesign."
But exactly what kind of redesign awaits us behind the dark curtain at CEO Tim Cook's first WWDC keynote at the event.
NBC4 will be live Tweeting the event throughout the event starting at 10 a.m. Pacific Time. Follow @MekahloNBCLA for updates.