Camels' Milk Chocolate Coming to a Mall Near You
Dubai company plans global expansion using milk from 3,000 camels
By MARK MORALES
Updated 10:00 AM PDT, Wed, Jul 22, 2009
The next heart-shaped box you open could be full of camels' milk chocolate.
Al Nassma, a Dubai company that launched the world's first brand of chocolate made with camels' milk, is planing a global expansion, reports Reuters. They plan to market their unique brand of chocolate in the U.S., as well as Saudi Arabia, Bahrain, Qatar, Kuwait, Europe and Japan.
"We aim to be the Godiva of the Middle East," said Martin Van Almsick, General Manager of the chocolateier. 'It's a luxury product so so we will never be in supermarkets."
The company's 3,000 camels, which graze on its government-controlled Dubai farm, will aim to produce 100 ton of camels' milk to supply the expansion. The chocolate, produced without preservatives or chemical additives and made with popular spices, nuts and honey, has mainly been sold through its farm-attached store, luxury hotels and private airlines. Now, the company has several potential deals all over the world.
Aside from plans to enter the Saudi market next month, Al Nassma has been in talks with Harrods, a British department store and San Francisco's Chocolate Covered, to sell the chocolate. There's even talk of opening a store in Japan, where Van Almsick said the chocolate is quite popular.
Van Almsick, who'd lofty goals are only surpased by his camels' production, boasts the milk has five times more vitamin C than cow's milk and has less fat, less lactose and more insulin.
First Published: Jul 22, 2009 7:05 AM PDT
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