KNBC -- NBC4 On-Air Talent Shoot -- Pictured: Jacob Rascon -- (Photo by: Chris Haston/NBC)
Jacob Rascon is a general assignment reporter for NBC4 Southern California. He joined the station in 2012 as its first multimedia journalist, reporting on stories originating in the Inland Empire. He now can be seen throughout Southern California reporting for NBC4's Today in L.A. morning news and NBC4 News at Noon. His most recent news stories can be seen here.
Rascon's passion for journalism is second-generation, as his father and uncle were also broadcast journalists in the Los Angeles television market. Though constantly tutored in the business, Rascon truly found his love and appreciation for journalism while working with ABC News in the Middle East, where he vividly remembers walking among hundreds of thousands of Egyptians in Tahrir Square, as they shouted for the fall of dictator, Hosni Mubarak, in 2011. Rascon was moved by the people's demand for a free press after being suppressed under a regime that didn't allow such freedoms.
At KFOX in El Paso, Rascon led the station's coverage of the unforgiving 2011Texas wildfires in and floods, as well as several notorious gang-related murder trials in the Southwest. Fluent in Spanish, he also covered immigration and border issues extensively, riding along with Border Patrol agents and sitting down with undocumented immigrants.
Rascon has covered a wide variety of stories for NBC4, including the vicious wild fires in the Inland Empire, the intense nationwide hunt for killer Christopher Dorner, the Huntington Beach riots, the deadly San Diego tour bus crash, and the kidnapping of a 7-year-old Northridge girl, which took him to Mexico for an exclusive look at the kidnapper's hideout.
Rascon is a graduate of Brigham Young University and also studied at the college's sister campus in Idaho, where he created the first Spanish newscast. He is the recipient of the coveted Geraldo Rivera collegiate scholarship for distinguished journalistic skill.
During his collegiate studies, Rascon also lived and studied in the Middle East, working in Jerusalem and assisting ABC News in its coverage of the Spring Uprising in Egypt and elsewhere. Rascon also reported out of Haiti after the devastating quake.
Rascon and his wife have two young children and lived in Washington D.C., Texas, Jerusalem and Utah before calling California home.