RackedWire: Destroy Your Own Denim, Herve Leger Gets Bijuled
Wednesday, Jun 24, 2009 | Updated 2:30 PM PST
Body chain and nail ring from the Bijules collection
MELROSE AVE—The latest trend in bespoke denim? Custom distressing, a phenomenon that's coming to (where else?) Revolve (8452 Melrose Ave) tomorrow night. From 7-10pm, Found Denim designers Lana Cretz and Sara Watson will be helping guests pick their ideal pair, then proceeding to sand, shred and patch them in all the right places. The shop is offering a 20% discount on all Found Denim purchases, and tacos will be on hand to help unlock your creative energies. [RackedWire]
MELROSE AVE—Bijules—the New York designer whose gold nail rings were the talk of Nicole Richie's recent BlackBook mag cover —has just picked up an unlikely LA stockist. Her work is now available at Melrose Ave's Hervé Léger boutique, known more for its sexy party frocks than edginess or envelope-pushing. But, in a way, the marriage makes sense— Bijules' client roster is heavy on the industry types (Beyonce, Rhianna, Gwen Stefani, etc. etc.), and there's rarely a red carpet event these days that doesn't include at least a few Leger looks. [RackedWire]
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