Last year, we wrote about Apple getting a patent that would allow users to skip over commercials on podcasts and video and now it's one step closer to reality - by paying off cable companies and television networks.
The idea isn't a new one. In fact, broadcasters sued Dish Network when users could brush past ads last year, according to journalist Jessica Lessin. Apple intends on doing something a little different, by offering a premium service that would allow users to peruse commercial-free and Apple would have to pay off networks for lost ad revenue.
Lessin wrote that Apple's new service will be more elaborate than its $99 set-top box known as Apple TV. However, many people with DVRs are already used to fast-forwarding through ads, so how is Apple's version different?