Facebook's new "partner categories" gives advertisers a good look at its users' loyalty card usage and public records, according to a new report. The service allows advertisers to target specific users based on the information from company databases.
Apparently Facebook has partnered with information compilers Acxion, Datalogix and Epsilon, according to Facebook Studio. From the release:
No personal information is shared between Facebook, third parties or advertisers. Partner categories work the same way all targeting on Facebook works. The advertiser only knows the size of the audience and can’t access any information about individuals included in a category.