Presidential hopeful Mitt Romney's offhand comment Tuesday night about perusing "binders full of women" to fill his state cabinet has sparked a viral tidal wave of Facebook pages, tweets and blogs.
The phrase was his response to a question on pay inequality between men and women and inspired a Facebook page with more than 300,000 fans, Twitter hashtags, a blog and several memes, CNN reported. The phrase was also the third-fastest rising search on Google during the debate.
"Binders full of women cost 77 cents, while binders full of men cost $1.""Do they sell #BindersFullOfWomen at Staples?"