Three years of ad-free enjoyment is probably the most you can hope for in a photo-sharing app, right? And that's exactly the amount of time Snapchat has waited to unveil its first ad -- a short commercial for the horror film "Ouija".
After millions of investment, the startup is going to monetize by creating ads that disappear after users read them, according to a company blog post.
We won’t put advertisements in your personal communication – things like Snaps or Chats. That would be totally rude. . . . Understandably, a lot of folks want to know why we’re introducing advertisements to our service. The answer is probably unsurprising – we need to make money.