DENIM IS THE START: The famous Denim Bar. The Alexa Chung partnership. And all kinds of high-stylin' casual clothing. If Madewell is your store, and you're in Los Angeles through March 23, you've got a spot of luck. The Madewell at the Americana is holding a 15-percent-off deal through that date -- everything started on March 9 -- and there will be loads of spring-ready things to choose from. By the way, that's on your whole purchase, the 15-percent offer. Nice. ALSO NICE: This handy flier/email print-it-out coupon, which you'll need to show when you make your purchase.