This National Breast Cancer Awareness Month, Citadel Outlets, in partnership with Susan G. Komen Los Angeles is launching a PINK SAVES awareness and fundraising campaign dedicated to supporting the organization's work towards a world that is breast cancer free. Launching Sunday, October 1, the campaign will feature an entire month of on-site events and programs designed specifically to support the breast cancer community.
To kick-off the campaign, Citadel Outlets will host a 'PINK SAVES' Fashion Show in Center Court on Sunday, October 1 from 4:00 -5:00 p.m. Rather than professional models, the show will be walked by more than 30 breast cancer survivors, thrivers and supporters dressed in styles from luxury brands around the center. This event is free and open to the public. For those interested in donating, a ticketed 'Ribbons & Rose' VIP fundraiser will take place on the terrace overlooking the fashion show with all proceeds going to Susan G. Komen Los Angeles. Tickets for the 'Ribbons & Rose' VIP fundraiser are available at www.pinksaves.com.
Also, October 1 will also serve as the unveiling of the World's Largest Breast Cancer Awareness Ribbon sparkling atop the center's iconic Castle Wall. Dubbed the 'Ribbon of Strength', this shining 76-foot ribbon will serve as a monument to the survivors, thrivers and angels in Los Angeles and across the country and will be on display through October 31 to remind men and women everywhere that everybody is tied to the cause.
A smaller pink replica ribbon will be on display in Center Court throughout the month surrounded by a dedication wall to survivors, thrivers and angels. Shoppers will have the opportunity to honor friends & family on the dedication wall and purchase a special pass that offers 25% off at each participating retailers for a $25 donation to Susan G. Komen Los Angeles. In addition, LED dedications will also be available for those who would like to honor friends and family members on the digital signs along Telegraph Road that reach the more than 500,000 people driving on the I-5 each day.
Additional PINK SAVES events at Citadel include:
- Wellness Wednesday - Held every Wednesday in various locations around the center, this wellness series aims to enrich the mind, body and soul with activities tailored to support the community of those affected by breast cancer. Events will include special exercise classes, lecture seminars, food demonstrations and more.
- Free On-Site Mobile Mammograms - Starting Friday, October 20 (National Mammography Day) and running through Sunday, October 22, mobile mammogram trucks will be on-site conducting free screenings. Registration will be available at www.pinksaves.com; however, walk-ups are welcome. Susan G. Komen representatives will be present to provide education, support and on-going services for all participants.
- PINK SAVES HEALTH FAIR - On October 21 & 22, Citadel Outlets will host a variety of local non-profit organizations all working towards supporting the breast cancer community. The weekend will kick-off with a 5K Fun Walk & Pancake Breakfast hosted by Ruby’s Diner with registration proceeds benefiting the purchaser's charity of choice. All Health Fair events are free and open to the public.
- PINK SAVES Closing Ceremony & LED Dedication - A closing ceremony and check presentation will take place at Citadel Outlets on Monday, Oct. 30. On this day, all advertising will be removed from the LED signs that run along Telegraph Road and will be replaced with dedications to breast cancer survivors, thrivers and angels.
Citadel Outlets is located at 100 Citadel Drive, Suite 480 Los Angeles, CA 90040. For more information about the PINK SAVES campaign, please www.citadeloutlets.com.