A new animated Snow White film is drawing fire as critics say it promotes body shaming.
Plus-size model and body image activist Tess Holliday drew attention to an ad for the upcoming English-language Korean animated film "Red Shoes & the Seven Dwarfs," which shows a tall and slim Snow White standing next to a shorter and fuller-figured version of the character. It reads, "What if Snow White was no longer beautiful and the 7 Dwarfs not so short?" The movie was recently screened at the Cannes Film Festival.
Chloe Grace Moretz, who provides Snow White's voice in the movie, and the film's producers and distributor, is apologizing and said she has talked to producers about the marketing choices, according to the Associated Press.
Several people on the Internet are not happy about message the film sends, even if it is a parody.
Others seemed less fazed.
"Really think people are being overly judgmental. Bad ad doesn't mean bad movie. The people working on the film know the script. We don't," wrote user @Nightw0lf414, adding, "We shouldn't get pissed or offended by things that won't bother us for the rest of our lives."
Meanwhile, a trailer for the film, which hit YouTube in March, was also met with criticism. The video shows Snow White terrifying two dwarfs by transforming from a thin woman to a fuller-figured one.