British rock band Radiohead will be taking an old-fashioned approach to promotion.
To coincide with the release of their latest album, "The King of Limbs," the band will be distributing a newspaper called The Universal Sigh internationally, The Guardian reported. According to the newspaper’s Web site, it will be available for free on Tuesday, the same day on which the album will be available in the U.S. and Canada.
According to The Guardian article, Radiohead collaborated with artist Stanley Donwood on the publication. Donwood described the project on his blog: “I feel a little like a Bond villain, hiding from the world in this hilltop fastness, with lists of capital cities taped to the walls of my lair, scrumpled versions of my plans littering the metal floor. I should think up a suitable codename for it, perhaps."
A disclaimer appears on The Universal Sigh Web site: that the event is not a live band performance, and that it is “NOT the newspaper that accompanies the Newspaper Album version of The King of Limbs.”