Last week, ABC announced that it was canceling long-running daytime soap operas "All My Children" and "One Life to Live," shows that always, somehow seemed impervious to the ratings game.
The decision was met with a great deal of criticism and sadness ("Live With Regis and Kelly" host Kelly Ripa publicly mourned the show which gave her a career jumpstart and her husband), but now there is a call to action.
No, not from Susan Lucci. From Hoover, the famous vacuum manufacturer.
In response to ABC's cancellation, Hoover announced it is pulling all of its advertising from the network. But that's not all - they are also spearheading a fan campaign to get the shows back on the air.
In an official statement, Hoover Vice President of Marketing Brian Kirkendall said:
I want you to know from me personally that we hear you loud and clear. My wife and mother are both passionate viewers of All My Children and One Life to Live, as are many of my colleagues here at Hoover. We were and are as disappointed with this news as you are.
In fact, we will discontinue our advertising with ABC this Friday, 4/22. We're making every attempt to pull our spots from these programs sooner.
Because we feel that’s not enough, we also want to help get your voice heard with ABC. So, we’ve set up a special email address, SaveTheSoaps@Hoover.com, to help pull together the mass emotional outpouring of support for our beloved ABC soaps and get it to our contacts at ABC. Please, send your emails to us at SaveTheSoaps@Hoover.com, and we’ll get every, single last one of them to ABC.
We’re 150% committed to doing what matters most to you – so if there’s anything else we can do to help or you have any ideas, please email this address, and we will respond to you personally.
Thank you for standing up for what matters to you! We need more of that in this world.
So far, there has been no response from ABC.