Chipotle

Chipotle to Give Away Burritos and Bitcoin for National Burrito Day

The promotion comes in the form of a digital game in which players are encouraged to carry out a mock "chiptocurrency'' rescue mission and crack the code on a digital wallet.

David Paul Morris | Bloomberg | Getty Images

Chipotle Mexican Grill is offering customers an unusual promotion for National Burrito Day on April 1.

The chain will give away $100,000 worth of burritos and $100,000 in Bitcoin.

“National Burrito Day is a huge moment for Chipotle as our fans traditionally flock to our restaurants and digital platforms to order their favorites,'' said Chris Brandt, chief marketing officer for the Newport Beach-based chain. “We're always looking for unique ways to enhance the celebration, and this year, we're giving fans the opportunity to acquire two highly valuable assets: burritos or Bitcoin.''

The promotion comes in the form of a digital game in which players are encouraged to carry out a mock "chiptocurrency'' rescue mission and crack the code on a digital wallet. The company describes the game as "a playful ode'' to Chipotle founder and CEO Stefan Thomas' experience losing the login to his hard drive that stored $387 million in Bitcoin.

Each player will have 10 tries to guess a valid six-digit code for a chance to win a free burrito or up to $25,000 in Bitcoin. If players are unsuccessful, they may be surprised with a special offer from Chipotle.

Overall, 10,000 fans will win one free burrito, 50 fans will win $500 in Bitcoin, and three lucky fans will win $25,000 in Bitcoin.

The contest goes live at 9 a.m. and ends at 6 p.m. April 1.

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